HÄAGEN-DAZS – BRAND BOOK
After a lot of ice cream tastings, LOVE transformed an ageing icon into a wonder of packaging. And now that they had a new do, Häagen-Dazs wanted a brand book to help them scream about it. As lead copywriter, I developed and defined a fresh tone of voice and guidelines for the global brand.
Häagen-Dazs wanted to play things less safe. So when they brought a floral ice cream range out for Valentine’s Day, I showed them how to really put the tone of voice we’d built together to work.
Design: Sam Wilkes, Harry Heptonstall, Leanne Watkinson
Copywriter: Ellen Ling
Account Managers: Tali Palmer-Roberts, Holly Bee
Production: Helen Davies