D&AD NEW BLOOD CAMPAIGN 2019:
TAKE ON THE FUTURE
If you were to predict the New Blood process, how would the future read? Working on the new 2019 campaign, this question drew me into a world of tarot cards and fortune tellers. But your future shouldn’t be about fate or fortune. Fuck luck. It’s about crafting, grafting and taking it on.
So I wanted the creative to subvert that tarot aesthetic instead, to play on the iconography of the cards and flip the passive mind set of ‘I wish’ to an active mantra of ‘I will’.
The entire campaign was produced by myself and Rosie StClair in-house for D&AD. No fancy pants agency, just us and a whole lotta spreadsheets.
Design: Rosie StClaIR
Illustration: Billy Osborne
Creative Lead, Copywriter: Ellen Ling
Marketing Director: Laura Kelly