SIMPLY BE – Spring ‘19

Agency: Avalanche

Simply Be had been running with the #MoreThanOurBodies campaign and for Spring, they wanted to up the attitude and really celebrate the individuals out there embodying it. After going freelance, I found myself writing for an empowering Simply Be ad once more, and managing the extended content shoot on set in South Africa.

The ad was centred around Brianna, a power lifter, Sharon, a dance teacher, and Aglae, a new (and working) mum.

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Design/Art Direction: Cath Ryan, Robin Porter, Jen Madden
Copywriter: Ellen Ling
Production: Beautiful Productions