SOLO – Cold-brew coffee

Agency: Umbrella

Take one logo (designed by Anthony Burrill), add a visual identity (brought to you by Craig Oldham) and what do you have? You have a start-up coffee venture that’s one copywriter short of being a fully-fledged brand.

So I teamed up with the aforementioned fellas to bring SOLO to life with words. The guys behind SOLO wanted to stand apart from the usual beardy craft crowd, so I gave them an anti-hipster positioning, distinctly un-wanky tone of voice, and  a set of values they could really live by.  

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Umbrella Team
Logo: Anthony Burril
Design: Craig Oldham
Copywriter: Ellen Ling
Overall Direction: Tansy Drake, Tash Peskin, Tim Fowler